What the Best Change Leaders Know and Why They’re So Hard to Copy (Unabridged‪)‬

Of all the lessons I’ve learned about innovation and change, one stands above the rest: There is no such thing as an average or old-fashioned business, just average or old-fashioned ways to do business. The thrill of breakthrough creativity doesn’t just belong to upstart companies with the most radical technologies. It can be summoned in all sorts of industries and all walks of life, if leaders can reimagine what’s possible in their fields. In fact, the opportunity to reach for the extraordinary may be most pronounced in fields that have been far too ordinary for far too long.

"What the Best Change Leaders Know and Why They’re So Hard to Copy" is from hbr.org, published on December 21, 2016.