Every day, you negotiate for something: prestige, money, security, love. This straight-talking guide will show you how to get what you want by dealing successfully with your mate, your boss, MasterCard, your children, your best friends, even yourself. Based on the book that spent over nine months on the
New York Times best seller list, this program presents specific guidelines, personal anecdotes, and practical advice drawn from Herb Cohen's three decades of successful negotiating experience. Here is a wealth of information and the motivation that you need to succeed. Cohen has been called "the world's best negotiator". He is an internationally renowned corporate and governmental consultant on negotiating strategy, commercial dealings, and crisis management.
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You are a joy to listen to!
The principles in this book are not only timeless, they have been used by me to negotiate hundreds of thousands of dollars in savings. A must read. My friends father made this required reading for his children. I see why! Highly recommended for the average Joe or professional.
Entertaining book worth about $7.99
Most of this content might not have been common knowledge to the common man/woman in the early 80s, but in these days of social networking and uber-materialism, this book seems to me to be more appropriate for a high school poli-sci class or forensics squad. (In part because a high school forensics squad would have a fairly simple time deconstructing and disproving some of Mr. Cohen's assertions.)
I'm not doubting his credentials, but Mr. Cohen contradicts himself in some instances, and misses the point of other situations (e.g., Carter's making himself a "paper tiger" by trying to create a sense of moral world governance). He oversimplifies (especially in his hypothetical examples) to the point of relaying false confidence to the reader, stating that these methods will work in virtually any situation. But Mr. Cohen fails to emphasize to the reader that, as these are very simple ideas on negotiation, just about anyone who's read a decently-comprehensive (and possibly more recent) book on the subject will be better-prepared than you. You're sent into battle, as it were, believing that you have some leg up on the competition, when in reality you've just simply read a book reinforcing what you've already come to know about human interactions through life experiences. I suppose, if nothing else, this book can serve as a repititorium of basic skills, or can instill one with a fleeting sense of confidence - which is better than nothing.