Your Future as a COVID-Proof Franchisee: Franchises Built to Last (Unabridged‪)‬

We live in uncertain times. Everywhere you look, change is happening faster than people can keep up with. Due to COVID 19, the US is experiencing an all-time high unemployment rate and an unprecedented 50 percent drop in the gross domestic product (GDP).

In a time of unprecedented uncertainty and scarcity, people are fed up with corporate America and the constant hunt for work. They’re still hoping to achieve the American dream.

Adam Goldman’s book, Your Future as a COVID-Proof Franchisee, was written to bring the listener hope and help during this uncertain time. In the book he explains that this is the time for becoming a franchisee. 

Through many years in franchising, the author has found many concepts of “essential” brands that consistently do well, even during recessions. He wrote this book to talk about franchises that can do well, even during difficult times, and how to cash in on their COVID-proof business models. His hope for the listener is that his book will help determine whether or not franchising is right for them and to open their eyes to all the possibilities available to them during, even during this uncertain time.