Academy of Marketing Studies Journal

Books
Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey. Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
2003
Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing. Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing.
Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing.
2009
Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies. Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
2006
An Analysis of Factors Affecting Life Insurance Agent Sales Performance. An Analysis of Factors Affecting Life Insurance Agent Sales Performance.
An Analysis of Factors Affecting Life Insurance Agent Sales Performance.
2008
Multiple Channels for Online Branding. Multiple Channels for Online Branding.
Multiple Channels for Online Branding.
2003
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market. Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
2011