Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
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Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing.
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Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
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An Analysis of Factors Affecting Life Insurance Agent Sales Performance.
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Multiple Channels for Online Branding.
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Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
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