Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
2003년
Embracing Enrollment Management: A Comprehensive Approach to College Student Marketing.
2009년
Idols of the Tribe: Brand Veneration, Group Identity, And the Impact of School Uniform Policies.
2006년
An Analysis of Factors Affecting Life Insurance Agent Sales Performance.
2008년
Multiple Channels for Online Branding.
2003년
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
2011년