Apple
Store
Mac
iPad
iPhone
Watch
Vision
AirPods
TV & Home
Entertainment
Accessories
Support
0
+
Apple Books
Preview
Local Nav Open Menu
Local Nav Close Menu
Top Books
Top Audiobooks
Anna Balashova
Books
What to do with Unprofitable Customers? Customer Lifetime Value, Customer Metrics of Adverse Behavior, and Feasible Strategies for Managing Unprofitable Customers
2017