Books

Handbook of Market Segmentation Handbook of Market Segmentation
2013
Segmentation Strategies for Hospitality Managers Segmentation Strategies for Hospitality Managers
2012
Lifestyle Market Segmentation Lifestyle Market Segmentation
2014
Superior Customer Value Superior Customer Value
2018
Superior Customer Value Superior Customer Value
2012
Designing and Delivering Superior Customer Value Designing and Delivering Superior Customer Value
2020