Category Pirates

The 22 Laws of Category Design

The "No-Sell" Sell

The Big Brand Lie

The B2B Tech Marketer's Guide To Category Design

The Art Of Critical Reading [Part 1 & 2]

Category Superpower

The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different (Unabridged)

Become Known for a Niche You Own: Why Legendary Writers Use Languaging to Design New & Different Categories (Unabridged)

Snow Leopard: How Legendary Writers Create a Category of One (Unabridged)

The Category Design Toolkit: Beyond Marketing: 15 Frameworks for Creating & Dominating Your Niche (Unabridged)

A Pirate's Guide to a Legendary IPO: How to Write an S-1 that Tells a Story of a Different Future (Unabridged)

The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It (Unabridged)