David A. Aaker

Books

Building Strong Brands Building Strong Brands
Building Strong Brands
2011
Brand Portfolio Strategy Brand Portfolio Strategy
Brand Portfolio Strategy
2009
Brand Relevance Brand Relevance
Brand Relevance
2010
Three Threats to Brand Relevance Three Threats to Brand Relevance
Three Threats to Brand Relevance
2013
Spanning Silos Spanning Silos
Spanning Silos
2008
Brand Equity & Advertising Brand Equity & Advertising
Brand Equity & Advertising
2013

Audiobooks

Brand Relevance : Making Competitors Irrelevant Brand Relevance : Making Competitors Irrelevant
Brand Relevance : Making Competitors Irrelevant
2020