Evert Gummesson Books

Total Relationship Marketing Total Relationship Marketing
Total Relationship Marketing
2011
Improving the Evaluation of Scholarly Work Improving the Evaluation of Scholarly Work
Improving the Evaluation of Scholarly Work
2022
Case Theory in Business and Management : Reinventing Case Study Research Case Theory in Business and Management : Reinventing Case Study Research
Case Theory in Business and Management : Reinventing Case Study Research
2017