Books

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
2021
Boundary-Spanning Marketing Organization Boundary-Spanning Marketing Organization
2012
The Reign of the Customer The Reign of the Customer
2020
Second Shift: The Inside Story of the Keep GM Movement Second Shift: The Inside Story of the Keep GM Movement
2016