Jean-Noël Kapferer

Books
The Luxury Strategy The Luxury Strategy
The Luxury Strategy
2012
The roots of brand loyalty decline: An international comparison The roots of brand loyalty decline: An international comparison
The roots of brand loyalty decline: An international comparison
2005
The New Strategic Brand Management The New Strategic Brand Management
The New Strategic Brand Management
2012
Kapferer on Luxury Kapferer on Luxury
Kapferer on Luxury
2015
The Luxury Strategy The Luxury Strategy
The Luxury Strategy
2025
Advances in Luxury Brand Management Advances in Luxury Brand Management
Advances in Luxury Brand Management
2017