Jochen Wirtz

Services Marketing

SERVICES MARKETING (9TH ED)

Designing Customer Service Processes

Service Quality and Productivity Management

Developing Service Products and Brands

The Human-Agent Orchestrator

Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life (Unabridged)

Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (Unabridged)

The Human-Agent Orchestrator: Leading and Scaling AI-Driven Organizations (Unabridged)