Jochen Wirtz

Services Marketing

SERVICES MARKETING (9TH ED)

Designing Customer Service Processes

Service Quality and Productivity Management

Developing Service Products and Brands

Building a World Class Service Organization (Assessment Tool)

Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work and Life (Unabridged)

Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (Unabridged)