Naresh K. Malhotra

Books
Relationship Marketing Re-Imagined Relationship Marketing Re-Imagined
Relationship Marketing Re-Imagined
2016
Marketing Accountability for Marketing and Non-Marketing Outcomes Marketing Accountability for Marketing and Non-Marketing Outcomes
Marketing Accountability for Marketing and Non-Marketing Outcomes
2021
Artificial Intelligence in Marketing Artificial Intelligence in Marketing
Artificial Intelligence in Marketing
2023
Measurement in Marketing Measurement in Marketing
Measurement in Marketing
2022
Vulnerable Consumer Vulnerable Consumer
Vulnerable Consumer
2024
Customer Relationship Marketing Customer Relationship Marketing
Customer Relationship Marketing
2020