SPIN Selling SPIN Selling
1988
Major Account Sales Strategy (PB) Major Account Sales Strategy (PB)
1989
Insight Selling Insight Selling
2014
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
1996
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
1999
SPIN® -Selling SPIN® -Selling
2020
SPIN Selling SPIN Selling
2014
The Psychology of Negotiating The Psychology of Negotiating
1983
A venda desafiadora: Assumindo o controle da conversa com o cliente (Abridged) A venda desafiadora: Assumindo o controle da conversa com o cliente (Abridged)
2025