The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different (Unabridged)
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Snow Leopard: How Legendary Writers Create a Category of One (Unabridged)
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The Category Design Toolkit: Beyond Marketing: 15 Frameworks for Creating & Dominating Your Niche (Unabridged)
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A Pirate's Guide to a Legendary IPO: How to Write an S-1 that Tells a Story of a Different Future (Unabridged)
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The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It (Unabridged)
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A Marketer's Guide to Category Design: How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy (Unabridged)
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