Palgrave Studies in Practice: Global Fashion Brand Management

Young-A Lee and Others
Series • 7 Books • Marketing & Sales
Fashion Branding and Communication Fashion Branding and Communication
Byoungho Jin & Elena Cedrola
Fashion Brand Internationalization Fashion Brand Internationalization
Byoungho Jin & Elena Cedrola
Reinventing Fashion Retailing Reinventing Fashion Retailing
Eirini Bazaki & Vanissa Wanick
Leading Edge Technologies in Fashion Innovation Leading Edge Technologies in Fashion Innovation
Young-A Lee
The Artification of Luxury Fashion Brands The Artification of Luxury Fashion Brands
Marta Massi & Alex Turrini
Process Innovation in the Global Fashion Industry Process Innovation in the Global Fashion Industry
Byoungho Ellie Jin & Elena Cedrola
Product Innovation in the Global Fashion Industry Product Innovation in the Global Fashion Industry
Byoungho Jin & Elena Cedrola