2017 MGI Membership Marketing Benchmarking Report

The 2017 Membership Marketing Benchmarking Report

MGI’s research team is excited to share the results of the 9th consecutive edition of the Membership Marketing Benchmarking Report. As in past years, the report highlights the strategies and tactics that membership organizations find most useful in recruitment, retention, and reinstatement of members. 

Over 1000 organizations shared the responses and insights that made this report possible.

To create the survey, we reviewed questions from previous years to evaluate their usefulness and success. Some questions were removed and new questions were added, in order to ensure that the content we provide continues to stay relevant and address our participants’ interests.

Easy to read and digest, the report provides vital information on: Association Statistics, Member Recruitment, Member Engagement, Member Renewal and Reinstatement, Social Media, Challenges and Goals, Dues and Membership Structure, Managing Your Association, The Demographics of Your Association, and Words of Wisdom.

The 2017 Membership Marketing Benchmarking Report will be of value to anyone involved in membership marketing or association management.