2Market is an interactive marketing publication for photographers. Throughout 10 volumes, 2Market explores the epublishing revolution and its impact upon the small photography studio. Designed to inform, model and inspire, 2Market is a one-stop shop for marketing insights related to photography. This first volume is an introduction to the series and highlights the interactivity of this multi-media format. This inaugural volume showcases Frederick Van Johnson, co-founder of the book, in multiple audio and video bites. Other icons of the photography industry will be showcased in coming volumes. Enjoy this first free volume of 2Market -- and jumpstart your business with insights about the newest opportunities opening up for photographers.