At times, C-suite executives and business leaders lose sight of this simple fact ... we live in a noisy, complex world.
While executives may spend hours thinking about the company’s strategy and story — customers, employees and partners do not.
In fact, many business leaders are amazed to learn that 70 percent of all employees are unknowingly misaligned with their company’s strategic direction and just 55 percent of middle managers can even name one of their company’s top five priorities (Harvard Business Review).
These executives are even more shocked when they hear that...
90 percent of their frontline employees don’t know what their company stands for and what makes it different from the competition (Gallup).
In the chaotic business world we operate in today, organizational clarity and alignment don’t happen by chance.
Executive teams that run high-performing organizations realize this. They acknowledge the critical role clarity and alignment play in business performance. They understand that for the company’s strategy and story to drive optimal business performance, it must be institutionalized.
To make this happen, smart C-suite executives are realigning their entire organization around a clearly defined and documented corporate strategy and story. And most importantly, they are infusing that strategy and story into the fabric of their organization and customer experience.
Do you feel your organization could benefit from greater organizational clarity and alignment? Then this book is for you.