Business failure is not the direct result of a few behemoth mistakes made without warning or insight but rather the culmination of mismanaged business practices and bad decisions made overtime. That is not to say that all successful companies made every decision correctly. In fact, often they made many wrong decisions along the way, costing them valuable time and money. However, in the end they eventually made the right decisions, which led them to the success they enjoy today
Success leaves clues and behind every business success story is a series of "right" actions and decisions. This includes everything from implementing financial controls, hiring a sales team, choosing a branding strategy, developing customer-centric policies to the use of legal contracts and the formation of strategic partners. This Business Simply Put summary is about real life experiences while consulting with small companies, allowing business leaders the opportunity to learn valuable insights from the mistakes that others have made. It offers a "Begin with the End in Mind" checklist for business success in key areas such as, leadership, marketing, strategic growth, finance, marketing, sales and operations.