Where you are today is not where you will be tomorrow. At that point you might be out of the market or leading it. Innovation will be decisive for your achievements.
Stimulating innovation requires a specific, mobile, flexible mindset, a wide array of skills, a pragmatic, down-to-earth approach to our global world and the day-to-day practice of idea creation with the customer in mind.
Having ideas is a good thing. Putting them in action is even better. Linking them permanently and intimately to marketing a product or a service to enchant a customer is the key issue, to create earnings growth. That’s innovation.