A Concise Guide to Marketing Plans

A Concise Guide to Marketing Plans provides advice and guidance on writing successful Marketing Plans. The book covers all the necessary elements of writing a Marketing Plan together with advice on the use of a SWOT analysis, PESTE analysis, BDG Matrix and Ansoff Matrix to help achieve a balanced marketing mix. There is also advice and guidance and how to present it in a logical and structured format.

It is written by an experienced business professional who has substantial experience of writing Marketing Plans for a wide range of businesses from small business start-ups to management buyouts. Amongst other professional qualifications the author holds the International Diploma in Marketing awarded by the Chartered Institute of Marketing together with an MBA from Sheffield Business School.