A Future Perfect
The Challenge and Promise of Globalization
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- US$7.99
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A Future Perfect is the first comprehensive examination of the most important revolution of our time—globalization—and how it will continue to change our lives. Do businesses benefit from going global? Are we creating winner-take-all societies? Will globalization seal the triumph of junk culture? What will happen to individual careers? Gathering evidence worldwide, from the shantytowns of São Paolo to the boardrooms of General Electric, from the troubled Russia-Estonia border to the booming San Fernando Valley sex industry, John Micklethwait and Adrian Wooldridge deliver an illuminating tour of the global economy and a fascinating assessment of its potential impact.
PUBLISHERS WEEKLY
Despite the virtual blizzard of political rhetoric, statistics and rumors surrounding the topic of globalization, Micklethwait and Wooldridge (The Witch Doctors) wade into the fray and emerge with an accessible, up-to-the-minute report. In the tradition of classical laissez-faire economic philosophers Adam Smith, David Ricardo and John Stuart Mill, they portray globalization as a savage but beneficial process that has already led to greater economic efficiency and individual freedom of choice. "Business people are the most obvious beneficiaries," Micklethwait and Wooldridge acknowledge, but they also argue that consumers profit from variety, innovation and lower prices. With a vast array of anecdotal evidence, they point out that the cheaper materials and labor and faster distribution now available in the global marketplace mean that innovative goods and services can come from an entrepreneur like Charlie Woo of Los Angeles (who created a niche in the highly lucrative toy market), from the startups of Silicon Valley and from Hollywood, which they praise for its flexibility, innovation and hyper competition. Yet in their impassioned advocacy of globalization, Micklethwait and Wooldridge do not allow themselves sufficient space to systematically address the extent of its destabilizing economic effects or the havoc it has wreaked on many countries--a significant flaw in what is otherwise an estimable effort.
