A Joosr Guide to... Fascinate by Sally Hogshead

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Are you a start-up company looking to make a splash on the scene? Or has your brand been around for a while, but is lacking strong direction? Whatever your situation, Fascinate has exactly what you need to create a clear and focused brand image-one that will be irresistible to customers and will get you just the right amount of attention.


Not only will Fascinate teach you how to attract an audience; it will also provide clear tried-and-tested tactics to ensure that your message is consistent and on-brand. Employing these fascination tactics every time you communicate with your potential customers will give your brand a distinct image-one that will attract the right customers, who will turn your ideas into profit.


You will learn:

· The seven "Advantages" that will fascinate your market, and how each one triggers a hardwired response from your audience

· What your brand's Advantage is over other brands, and how to use this to best effect

· Why you do not need big budgets to succeed at marketing in the modern climate

· How to stay on-brand and create a recognizable image, which you can easily maintain.