A Literature Review on the Studies of Internet Retailing Management (Scientific Research)
Technology and Investment 2010, Feb, 1, 1
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Publisher Description
1. Introduction Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use [1]. Internet retailing is the retailing business on the Internet [2]. That is to say, on one side, providers sell products or provide services on their online website; on the other side, consumers buy products or services by accessing such website via connected computers (i.e., Internet). Digital products will be delivered to customers by Internet directly and non-digital products will be delivered by logistics.
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