A Model to Predict Whether an Online RPG Makes Gamers Loyal. المزيد من الكتب المشابهة

The Lead User Influence in Online Communities – A Gaming Community Example

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Essays on congruence theory in marketing

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Playing and Paying on the Internet: Adoption Determinants for Spanish Gamers.

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Customer Analytics For Dummies

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Marketing Analysis in Sport Business

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The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior

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Gamification and Consumer Engagement

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E-Commerce Website Optimization

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Omni-Channel Retailing

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Game-Based Marketing

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Video Game Marketing

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Double Down On Your Data

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Achieving Business Competitiveness in a Digital Environment

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Creating Marketing Magic and Innovative Future Marketing Trends

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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

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