To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science.
It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and "beautifully.†?
In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems-from "How can I adapt my career in a time of constant change?†? to "How can I step back from the daily rush and figure out what really makes me happy?†?
By showing how to approach questioning with an open, curious mind and a willingness to work through a series of "Why,†? "What if,†? and "How†? queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.
Innovation specialist Berger (Glimmer) takes on some big questions in this absorbing treatise that calls for more curiosity in our corporate development and daily lives. Having studied the business realm, Berger found that many companies establish cultures that discourage inquiry, particularly the all-important question: "Why are we doing this particular thing this way?" Since entrenched practices tend to hold sway, Berger claims, people often try to solve problems by answering the wrong questions. His argument is structured, naturally enough, around "questions that can be acted upon and can lead to tangible results and change." Chapters examine both the business and personal arenas, from "Why do smart businesspeople screw up?" to "What if you make one small change?" He also explores why companies don't train people to question and how they might go about it if they decided to try. Quirky sidebars on topics ranging from George Carlin to hard-boiled eggs add to the book's inquisitive spirit. This potential game-changer will help readers identify where opportunities lie and how to seize them.