A Practioner's Guide to Public Relations Research, Measurement and Evaluation
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- $6.99
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- $6.99
Publisher Description
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
More Books Like This
More Books by Don W. Stacks
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
2017
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
2014
The New Era of the CCO
2018
An Integrated Approach to Communication Theory and Research
2019