Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide.
Now, in A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.
Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises.
In this exciting new book, Kotter explains:
· How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency
· Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change
· How to keep fanning the flames of urgency even after your transformation effort has scored some early successes
Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company.
Author and international business consultant Kotter (Leading Change, Our Iceberg is Melting) returns with an engaging look at companies that need to overcome a lack of urgency-or a surfeit of complacency-with a proactive agenda. Kotter dissects well his seemingly simple premise, using his professional experiences to examine the inner workings of real companies. Kotter defines his terms with clear language and bullet lists, convincingly asserting that urgency "is not driven by a belief that... everything is a mess but, instead, that the world contains great opportunities and great hazards"; it is, in fact, "a compulsive determination to move, and win, now." Among suggested tactics: bring the outside world into overly insular work teams; make your deeds consistent with your words; view crises as potential opportunities; and disseminate data that "feels interesting, surprising, or dramatic," as opposed to "information so antiseptic that it flows in and out of short-term memory with great speed." Great examples illustrate real-life frustrations and successes, and a special section on dealing with the nay-sayers is full of practical ploys to overcome dissent and kill complacency.