A sprat to catch a mackerel

In A Sprat to Catch a Mackerel: Key principles to build your business, Raymond Ackerman shares the basic tenets behind his business philosophy – timeless principles that have guided him through some of South Africa’s most turbulent times. The practical, accessible advice from one of South Africa’s most successful retailers will help you define and build your vision, and help you reach success – not by chasing profit, but by giving expression to a driving passion.