For more than a quarter century, one book has been a consistent leader in stimulating creativity and innovation: A Whack on the Side of the Head.
Now Roger von Oech's classic work is back and better than ever in this special 25th anniversary edition. It offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to:
• Overcome the ten biggest mental locks and unleash the full potential of your mind
• Use the four roles of the creative process —Explorer, Artist, Judge, and Warrior — to generate and apply new ideas
• Exploit the power of discontinuity, constraints and "playing the fool" to find the "second right answer" . . . and much, much more.
"Roger von Oech has won a loyal following around the country."
"What a technique!"
"This may beat consulting the I Ching."
Roger von Oech's seminars and products have enhanced the creativity of many millions around the world. his clients have ranged from IBM, Apple, and Disney to Coca-Cola, NASA, and Sony. He's the author of four books on creativity, and the popular Creative Whack Pack card deck (which is also available as an App). He's also the inventor of the Ball of Whacks and the X-Ball. He earned his Ph.D. from Stanford in the "History of Ideas." He lives with his wife, Wendy, near Palo Alto, California.
One of the best creativity books ever
Lots of stories, examples, exercises, and basic creativity principles to help you get your neurons firing. My professor recommended that I read it and I'm glad I did.
Always a Great Stimulant for the Imagination
"Whack" has been a good friend for a long time. Good to see it as an iBook.
This is my fourth copy of "Whack"
I'm a long time fan of this book. It's always gives me a new perspective every time I read it (or look through it). I'm glad it's now an iBook so I'll have it with me.
If you're stuck in your current way of thinking (or don't even know you're stuck), this book will provide you with practical tools for opening up your mind to new ways of thinking.