Advertising Account Planning Advertising Account Planning

Advertising Account Planning

Planning and Managing an IMC Campaign, Second Edition

Larry D. Kelley & Donald W. Jugenheimer
    • $24.99
    • $24.99

Publisher Description

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression of the account planning process from start to finish. This edition includes expanded coverage of the role of advertising in the overall marketing process.

GENRE
Business & Personal Finance
RELEASED
2010
October 14
LANGUAGE
EN
English
LENGTH
224
Pages
PUBLISHER
M.E. Sharpe
SELLER
M.E.Sharpe, Inc
SIZE
5.8
MB

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