Advertising by Motion Pictures

Advertising by Motion Pictures is a non-fiction book written by Ernest A. Dench and published in 1916. It explores the emerging field of advertising through the medium of motion pictures, and provides insights into the techniques and strategies used by advertisers to reach audiences through this new and exciting medium. The book begins by tracing the history of advertising and the rise of the motion picture industry, and explains how advertisers began to recognize the potential of using films as a powerful advertising tool. It then goes on to explore the various ways in which advertisers can use motion pictures to create effective and engaging advertisements, including through the use of catchy jingles, vivid imagery, and compelling storytelling. Throughout the book, Dench provides examples of successful advertising campaigns that have utilized motion pictures, and offers practical advice for advertisers who are interested in creating their own films. He also discusses the challenges and limitations of using motion pictures as an advertising medium and explores some of the ethical concerns that arise when advertisers attempt to manipulate and influence audiences through visual media. Advertising by Motion Pictures is an important historical document that sheds light on the early days of the motion picture industry and its role in the development of modern advertising. It provides a fascinating glimpse into the ways in which advertisers have used visual media to shape public opinion and influence consumer behavior, and offers valuable insights into the enduring power of motion pictures as a marketing tool.