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Publisher Description

At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon—“It’s more fun in the Philippines.” The campaign by BBDO Guerrero, the Philippines’ most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications.

After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s and Dr. Martens and joined BBDO Guerrero as Chief Executive. This is the story of what happened next.

GENRE
Biographies & Memoirs
RELEASED
2017
September 17
LANGUAGE
EN
English
LENGTH
232
Pages
PUBLISHER
Anvil Publishing, Inc.
SELLER
PublishDrive Inc.
SIZE
1.7
MB

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