Advice from the Top: The Expert Guide to B2B Marketing

    • $9.99
    • $9.99

Publisher Description

Learn Essential B2B Marketing
Strategies and Techniques

In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you: 
• Proven strategies for developing more effective marketing programs
• Powerful ideas for creating dynamic content
• Specific guidelines for executing marketing plans
• Time-tested formulas for measuring success
• And much more!

" Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO."
Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson 

" If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share."
Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix 

BMA Colorado is a 13-time national BMA Chapter of the Year award winner.

GENRE
Business & Personal Finance
RELEASED
2011
July 28
LANGUAGE
EN
English
LENGTH
228
Pages
PUBLISHER
Dog Ear Publishing
SELLER
Dog Ear Publishing
SIZE
4.8
MB

More Books Like This

2010
2012
2012
2010
2022
2012