Ageless Entrepreneur
Never Too Early, Never Too Late
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- $7.99
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- $7.99
Publisher Description
Ageless Entrepreneur offers a new perspective on the barriers to entry that young people face today in starting their careers as well as valuable insights into the possibilities for seniors, who all too often are being forced out of the work force when they can least afford it.
Entrepreneurial guru Sam Macleod leads an improbable group of would be entrepreneurs into new challenges and unexpected alliances that revitalize their future. Spearheading the group is Sam’s boyhood friend Nick, who like so many others has received the golden handshake prematurely.
Throughout the narrative, the qualities required of an entrepreneur operating in an economy burdened with barriers and limitations are brought out through discussion and a wide range of anecdotes. The story draws us right into the class as we share in the fears, hopes, and challenges faced by the characters. The lessons provide a solid foundation for anyone considering a career as an entrepreneur or simply looking to make sound strategic decisions in managing their career, no matter what their age or circumstance.
PUBLISHERS WEEKLY
In a succinct, engaging business guide for entrepreneurial individuals, from millennials to baby boomers, veteran entrepreneur Dawkins (Everyday Entrepreneur) writes a narrative of two groups of characters willing to tackle their career aspirations and obstacles in a six-day intensive workshop. Despite concerns that differences of age and experience will cause friction between the younger and older participants, they eventually bolster long-term cooperation and augment opportunities. Under the mentorship and coaching of Sam Macleod, a fictional seasoned entrepreneur and public speaker, the participants embark on a path of self-discovery in order to build their prospective small businesses. The lessons learned through in-class discussions and from thriving small-business owners include becoming one's own brand, understanding key concepts of entrepreneurship, assessing risks and rewards, grasping the affects of globalization and technology, rapid change and competition, and overcoming today's economic barriers. Dawkins emphasizes personal traits such as self-determination, resilience, and adaptability as the required mindset of entrepreneurs. Entrepreneurship, the book argues, can be taught. Furthermore, treating every problem as an opportunity can alleviate qualms and trials for anyone, regardless of age, who's contemplating starting a new business.
