Aiming Big with Small Cars
Emergence of a Lead Market in India
-
- $84.99
-
- $84.99
Publisher Description
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
More Books Like This
Innovation and Global Competitiveness
2017
Routledge Handbook of Industry and Development
2015
Understanding Multinationals from Emerging Markets
2014
The Globalisation of Indian Business
2017
South Asia's Turn
2017
The Impact of International Trade and FDI on Economic Growth and Technological Change
2013