Alibaba's World Alibaba's World

Alibaba's World

How a Remarkable Chinese Company is Changing the Face of Global Business

    • 5.0 • 4 Ratings
    • $11.99
    • $11.99

Publisher Description

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.

GENRE
Business & Personal Finance
RELEASED
2015
May 12
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
St. Martin's Publishing Group
SELLER
Macmillan
SIZE
633.5
KB

More Books Like This

alibaba alibaba
2009
Managing the Dragon Managing the Dragon
2008
We Were Yahoo!: From Internet Pioneer to the Trillion Dollar Loss of Google and Facebook We Were Yahoo!: From Internet Pioneer to the Trillion Dollar Loss of Google and Facebook
2018
Play Nice But Win Play Nice But Win
2021
Africa to the ASX Africa to the ASX
2014
Tiger Woman on Wall Street Tiger Woman on Wall Street
2013

More Books by Porter Erisman

Six Billion Shoppers Six Billion Shoppers
2017
Alibaba's world Alibaba's world
2018
Alibaba.com Story Alibaba.com Story
2017