Still Think That Marketing is Just the Responsibility of Your Marketing Department?”
The fact is ALL your employees and managers — regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.
Customer ReviewsSee All
Is not the a big book but gives you an idea of training and marketing.
Not bad for a free version
I would say the book is up to my expectation , although the formula used in describing the profit = B + BA + TTY is a bit lame . But it really stays in mind although I didn't intentionally force myself to remember it. Perhaps this is what the writer mentioned about the power of marketing in the book .
Is book was an easy read with good values attached. Some of the items are common sense but never stated. It helps put things Into prospective.