An Empirical Study on Determinants of Sustainable Development of Coastal Eco-Tourism/Une Etude Empirique Sur Les Determinants Du Developpement Durable de L'ecotourisme Cotier (Report‪)‬

1. INTRODCTION With the acceleration of urbanization, people are not satisfied with humanities buildings, playgrounds and other forms of landscape any more and are tired of aesthetic of these landscapes. So eco-tourism which promoting to return to nature and enjoy the beauty becomes the choices of the public. However, even in the guidance of low-damage concept, the influx of a large number of tourists and the development of tourism resources are still cause pressure and threat on environment. Once scientific, unified planning and management are lacked, the balance of ecological environment and the sustainable development of coastal eco-tourism will suffer large damage, thus affecting the sustainable development of coastal areas' society and economy (RONG). Therefore, it is very necessary to study the sustainable development of coastal eco-tourism. Only when the determinants related to the sustainable development of coastal eco-tourism are identified, could a scientific basis to tourism plan and management be provided and then guide the tourism activities of government departments, tourism operators and tourists, so as to achieve the unity of man and nature, the harmony of man and coastal environment, and ultimately to realize the sustainable development of environment, society, economy and culture.