An Examination of Collaborative Planning Effectiveness and Supply Chain Performance‪.‬

INTRODUCTION Many organizations are attempting to gain a competitive advantage through supply chain integration, using some degree of collaborative planning with their suppliers. Collaborative planning activities between supply chain partners are expected to lead to better performing supply chains. The notion that better collaborative planning has had a positive effect on joint business outcomes has been previously studied in relation to supplier alliances (Mohr and Spekman 1994; Monczka, Petersen, Handfield and Ragatz 1998), supplier integration into new product development (Ragatz, Handfield and Scannell 1997), supplier development (Krause 1995, 1997), collaborative planning, forecasting and replenishment (Barratt and Oliveira 2001), and a host of other supply chain-related areas.