Analysis of the niche tourism segment wellness/spa tourism and evaluation of its degree of sustainability

The aim of this essay is, to evaluate the extent to which the lifestyle tourism sub-niche wellness/spa tourism is adequate as a tool for sustainable tourism development. To reach this aim, an examination of literature surrounding the fields of sustainability and wellness tourism will be undertaken and defined. Arguments for and against the sustainability and trends of the chosen niche segment will be discussed; mainly focussing on the case study of Nusa Dua on Bali, Indonesia, supported by other industry examples, and a final conclusion will be given.