Analyzing Generational Values Among Managers and Non-Managers for Sustainable Organizational Effectiveness‪.‬

Today's typical work force, including managers, is predominately a mix of baby boomers (born 194664), Generation X (born 1965-79), and Generation Y (born after 1979). Each generation shares experiences, memories, values, and expectations. Values are important because they affect behavior, so understanding how they differ among generations and between managers and non-managers is crucial. Analysis of a Rokeach Value Survey of 4,446 respondents found significant differences in many instances that should help managers design motivation systems, reward and compensations programs, and leadership approaches. **********