Andrea Moda Formula

A sharp, deeply reported case study in how failure reshaped modern Formula One—told with access, authority, and bite. This book turns motorsport chaos into a lasting industry lesson.

In 1992, a shoe manufacturer from rural Italy decided to conquer Formula One. What could possibly go wrong?

Ian Strathcarron delivers a riveting exposé of Andrea Moda Formula—the team that became synonymous with chaos, ambition, and spectacular failure. Andrea Sassetti's audacious dream of elevating his fashion brand through motorsport instead produced one of F1's most farcical chapters: cars that caught fire in the pit lane, drivers sent out on worn tires, and a team owner arrested in the paddock.

Through candid interviews with drivers Roberto Moreno and Perry McCarthy, mechanics, and the recollections of F1 powerbrokers Bernie Ecclestone and Max Mosley, this meticulously researched account reveals how one team's incompetence inadvertently transformed Formula One forever. 

Part cautionary tale, part tragicomedy, Andrea Moda Formula is essential reading for anyone fascinated by motorsport's most spectacular disasters.