Apple

The definitive, uncensored reference work on the Apple saga.

Written by American expert Michael Cross, this compelling book employs the style of in-depth investigative journalism to unpack 50 years of economic warfare, technological revolutions, and financial secrets.

It is the ONLY book on the market to extend its investigation through the product launches of October 2026—covering the arrival of new CEO John Ternus, an analysis of the foldable "Duo" iPhone, the evolution of the M1 through M5 chips, and the inside story of the secret agreement with Google Gemini regarding artificial intelligence.

A rigorous, clear-eyed, and fast-paced investigative account that reads like a high-stakes industrial thriller. It serves as an essential companion to Walter Isaacson's biography, offering the key to understanding this $4 trillion modern empire and the geopolitical challenges it currently faces.