The reader would normally look up a question of interest in the Table of Contents and then proceed to read that self-coaching answer within the book.
The insights in this book are meant to help you develop the leadership skills necessary to become the master of yourself so you will be ready, willing and able to lead others. Self leadership happens through self-learning and self-coaching.
As you build your capability to lead, people become attracted to you and this opens the door for trusting you. When they trust you, people will be open to listening to what you have to say.