Ask Your Developer
How to Harness the Power of Software Developers and Win in the 21st Century
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وصف الناشر
Jeff Lawson, developer turned
CEO of Twilio (one of Bloomberg
Businessweek's Top 50 Companies to Watch in 2021),
creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management
utilize this coveted and valuable workforce to enable
growth, solve a wide range of business problems, and drive digital transformation.
From banking and retail to insurance and finance,
every industry is turning digital, and every company needs the best software to
win the hearts and minds of customers. The landscape has shifted from the
classic build vs. buy question, to
one of build vs. die. Companies have
to get this right to survive. But how do they make this transition?
Software developers are sought after, highly paid,
and desperately needed to compete in the modern, digital economy. Yet most
companies treat them like digital factory workers without really understanding
how to unleash their full potential. Lawson argues that developers are the
creative workforce who can solve major business problems and create hit
products for customers—not just grind through rote tasks. From Google and
Amazon, to one-person online software companies—companies that bring software
developers in as partners are winning. Lawson shows how leaders who build
industry changing software products consistently do three things well. First,
they understand why software developers matter more than ever. Second, they
understand developers and know how to motivate them. And third, they invest in
their developers' success.
As a software developer and public company CEO,
Lawson uses his unique position to bridge the language and tools executives use
with the unique culture of high performing, creative software developers. Ask
Your Developer is a toolkit to help business leaders, product managers, technical
leaders, software developers, and executives achieve their common goal—building
great digital products and experiences.
How to compete in the digital economy? In short: Ask
Your Developer.
مراجعات العملاء
The DNA of Innovation
This book completely encapsulates the frustrations I have seen over my entire consulting career in trying to demonstrate a vision of how to innovate. It also details a better roadmap for showing others how to achieve breakthroughs and the tools to do so. Namely, by creating a culture of experimentation and creativity from the onset.
I am a big believer in the concept of the “Aggregation of Marginal Gains.” A core tenant of this philosophy is tweaking little things to get 1% improvements that compound when put together. To identify these one percent improvements, you need to be creative and willing to experiment, a lot. You also have to be ok with things not working out. These “failures” should be learning opportunities and not blame sessions.
Those two key principles are what was missing from the conference room in a lot of my customer engagements. Jeff Lawson does a great job of showing how the old top down, failure is not option, big business approach is getting eaten alive by startups who do the opposite. Especially, when it comes to giving developers the space to creatively solve problems through experimentation and not requirements documents.