• $57.99

Publisher Description

This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available.

The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.

GENRE
Self-Development
RELEASED
2011
July 21
LANGUAGE
EN
English
LENGTH
454
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
2.8
Mb

More Books by William D. Crano & Radmila Prislin